James Elliott. A man with dark hair standing against a gray background, wearing a black Under Armour polo shirt with a red logo for EPT, and a smartwatch on his left wrist.
A woman doing a barbell curl exercise with guidance from a trainer in a gym while trainer corrects form using a Watson barbell and eleiko training plates

MEET

James Elliott

CEO

A new standard in personal training

With eighteen years of experience across Canada, Australia, and beyond, James Elliott has worked with thousands of clients ranging from professional athletes to high-performing executives. His career has been shaped by precision, discretion, and a relentless commitment to results.

Originally from Ottawa, Canada, James was mentored early in his career by some of the industry’s most respected coaches, an influence that continues to underpin his tailored, intelligent approach today. His coaching has spanned three countries, bringing him into the lives of thousands of high-performing individuals who sought more than just strength. Under his guidance, they discovered clarity, discipline, and the ability to give more to their careers, their families, and their greater life purpose.

James’s client list reflects not only performance but trust, with experience extending from Fortune 500 boardrooms to professional sporting bodies. He believes training is not simply about aesthetics or numbers in the gym, it is the foundation for productivity, resilience, and fulfilment in every other area of life.

Outside of coaching, James’s journey has included competitive track athletics, an enduring passion for ice hockey, and the role of fatherhood, which he considers his greatest responsibility. These experiences shape his philosophy that training is a lifelong pursuit: one built on adaptability, rhythm, and focus, designed to serve every season of life.

Through EPT, James continues to redefine what personal training means. His philosophy moves beyond trends, anchoring instead in purpose: strength that translates into direction, structure that builds productivity, and discipline that empowers individuals to live with focus and impact.

  • "At EPT, we believe lasting results start with knowing exactly where you stand. By uncovering the root of your strengths and weaknesses, we create a roadmap built only for you , one that adapts with every challenge and every win. When you own your starting point, you’re not just training , you’re already ahead of the pack."

    James Eilliot